We are excited to announce that Gage Marine has been named 2025 Dealer of the Year by Boating Industry for its leadership in customer experience and innovation. After twenty consecutive years as a Top 100 Dealer and a third position in 2024, Gage Marine has earned the number one ranking.
“For three generations, our family’s mission has been to make lake life accessible, fun and memorable,” said Bill Gage, Owner and CEO of Gage Marine. “This Dealer of the Year recognition proves our team’s passion for creating lasting boating memories. This is a celebration for our customers, our community, and our dedicated team.”
“The marine retail landscape is constantly evolving and the Gage Marine team exhibits confidence in navigating the change, while setting the bar for what a boat dealership can do,” said Adam Quandt, Boating Industry Top 100 program director. “We’re thrilled to recognize and congratulate Gage Marine as the 2025 Dealer of the Year. In a very competitive group of dealers, Gage Marine consistently delivers from sales to service and everything in between.”
At Gage Marine, we serve boaters in Lake Geneva, Green Lake and Minocqua, WI with boat sales and service, pier services, a valet service and boat club, Lake Geneva Cruise Line, PIER 290 restaurant, Lake Life Catering and the Lake Life Stores. Our company continues to thrive, as demonstrated by a new 12,000-square-foot service center recently built in Lake Geneva, a new sales and service center set to open this spring in Green Lake, and plans to remodel the Boat House restaurant and marina set to open in Minocqua later this year.
“Being recognized as the very best in North America is both humbling and a huge honor,” said FJ Frazier, chief operating officer of Gage Marine. “Our entire team, from sales specialists to pier crews, service techs and marina staff, have earned this together. We’re proud to bring a level of expertise, hospitality, and integrity that stands out in our industry.”
Learn more about Top 100 Dealer of the Year with Boating Industry.
View More Updates From Gage Marine
Why Fall Is the Best Time to Buy...
Gage Marine – Green Lake
