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Freezin’ for a Reason 2025
December 6 @ 11:00 am - 3:00 pm
Saturday, December 6, 2025 • 11 AM to 3 PM
PIER 290 Restaurant
1 Liechty Drive, Williams Bay, WI
Freezin’ for a Reason returns to the lakefront for another unforgettable day of cold-water fun, community spirit, and fundraising for a great cause. This annual event benefits the 531 Fund, supporting local Walworth County charities through the Christmas Festival.
Join us for a full day of winter action on Lake Geneva. Watch brave participants ski, surf, and tube through freezing water or enjoy the event from shore with warm food, drinks, and family-friendly activities. The day also features the crowd-favorite Aquanuts Water Ski Show, along with raffles, auctions, and great shoreline viewing.
Event Highlights
- Aquanuts Water Ski Show
- Cold-water skiing and riding
- Food and beverage specials
- 50/50 raffles
- Silent and live auctions
- Lakeside sauna provided by Homestead Saunas
- Multiple warming stations
How to Participate
Participants are encouraged to gather sponsorship pledges from friends, family, and supporters. Minimum donation: $75
Dry suits are available for a $50 donation, or bring your own gear.
Gage Marine provides boats, skis, boards, and equipment.
Supported Charities
- Norman B Barr Camp
- SMILES
- Water Safety Patrol
- Special Olympics
- Inspiration Ministries/Inspired
- Aurora Health Care Foundation
Schedule
11:00 AM – 1:00 PM Amateur skiers
1:00 PM – 1:30 PM Professional skiers
2:00 PM – 3:00 PM Aquanuts Water Ski Show
Join Us
This event is free to attend and fun to watch. Whether you’re participating or cheering from shore, Freezin’ for a Reason is one of Lake Geneva’s most anticipated winter traditions.
For registration, details, and updates, visit the Freezin’ for a Reason website or follow Freezin’ for a Reason on Facebook.