mastercraft boat on water in front of sunset


Gage Marine can trace its roots in Lake Geneva back to 1873 and the launching of the original Lady of the Lake. Prior to the road system making its way around the lake, our excursion boats were the best way for visitors and lakefront homeowners to get to various resorts and homes. In 1916, the Cruise Line purchased property in Williams Bay as a service and winter storage facility for their fleet of boats. It didn’t take long for boat owners to start bringing their boats to our facility for their service needs. In 1958, the Gage family bought the excursion business and kicked the marina facility into high gear. We immediately started designing and building the Gage-Hacker which was produced from 1961 to 1969. In 1960, we began selling Boston Whalers, largely because of the safety and unsinkable status that makes them world-famous today. We introduced the first indoor storage facility to the area in the 1960’s and, in the seventies, we brought the only travel lift onto the lake. We’ve invested in the finest equipment for servicing and restoring your boat, and employ nearly 50 seasoned professionals to serve you year-round. You’ll find the most highly-trained service technicians, our own fiberglass shop, wood shop, metal shop, and proper haul-out facilities. There is a reason why Hinckley Yachts, the most technologically advanced boat builder in the United States, picked us to be one of only two service partners in the world! Let’s talk value, too. While we believe in raising the bar when it comes to unparalleled facilities and staff, you may be surprised that you won’t pay any more for them. Compare our labor rates and you’ll find that we are the same or less expensive than others. If you believe in quality service and value, you’ll find a home for your boat at Gage Marine.

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Gage Marine has been a trusted name in boating since 1873. With two locations serving the Lake Geneva and Minocqua areas, our dedication to providing unparalleled
customer service and top-quality products has made us the go-to destination for boaters of all experience levels.

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Our Locations

  • Williams Bay - Lakefront
    1 Liechty Dr
    Williams Bay, WI 53191

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